When a caterer becomes family...
hosts become guests

What truly sets Sam’s apart is a thoughtful approach and a rare business ethic that redefines what hospitality really means. Every event is seen as an opportunity to befriend and support clients, anticipate and surpass expectations, surprise and delight with innovations. The aim is to not just make hosts look good on the day but to free them to feel like guests themselves!
Performance and praise
are both at the tip of the
tongue
Sam’s has seldom needed to announce or advertise itself. Advocacy has been organic and generous. Curated menus, thoughtful customisation and refined execution have made Sam’s the delight of taste buds, no matter what the individual preferences. Word of mouth, apt as the phrase seems, has brought the name to everyone’s lips too as a happy bonus.
QUALITY IS NOT A GARNISH QUALITY IS NOT A GARNISH
QUALITY IS NOT A GARNISH QUALITY IS NOT A GARNISH

Quality is not a garnish,
it is a core ingredient

It has been nothing but international standards of catering and the highest service benchmark since Day One. From the first phone call to well after the event, Sam’s leans in to advice, plan, execute and deliver the food experiences memories are made of. Backing this promise are the state-of-the-art central kitchen, licences and certifications, staff training programs, HR initiatives, CSR activities and organic gardening ventures … all laddering up to the Sam’s brand of hospitality.
Authenticity is a
pleasurable aftertaste
Never losing sight of the core brand values and DNA has led to a mantra that till today rings true. The commitment to authenticity is seen every day in every part of the business. Sourcing of ingredients, choice of produce, assiduous adherence to process, passion to create and perfect, end-to-end professionalism. The result has been a display of uncompromising effort and unmatched flavour profiles.
Authenticity is a
pleasurable aftertaste
Customise, adapt,
innovate … on every plate
Every day presents the chance of a fresh menu and a fresh venue. That is the belief system that powers the spirit of adaptability and continuous improvement. Customisation has been the driving and thriving force, the will to move away from one-size-fits-all standardised fare that just doesn’t work in the realm of food. Tailoring menus to suit taste preferences, budget constraints, themed occasions and seasonal influences has been the hallmark of each and every Sam’s event.
Customise, adapt,
innovate